Saturday, 12 October 2013

Google + - Infographic

In a previous post I outlined the importance of Google + in Digital Marketing and Business generally, http://officialsiteofstevewilkes.com/google-business/ Today I found a very useful article by Maria Peagler in a post called 64 Google + content strategies [Infographic] (see below). The article outlines a number of very useful strategies and gives permission to demonstrate them by copy and pasting their infographic. This I felt was extremely useful for as Maria outlined a number of strategies as well as the infographic:
  1.  Link Google + to your blog
  2. Build strategic networks with circles
  3. Look like a pro: Offer live video chat with hangouts
  4. Use hashtags to make your posts search friendly
  5. Link your blogs to rank higher in Google+ and Google Search
  6. Use ripples to add influences to your circles
  7. Want engagement?Write long posts inside Google+
  8. Use direct connect so people can add you to circles from Google Search
  9. Use tags to reach out to people and brands directly
  10. Display your photo in Google search results for greater CTR to your blog.

Google + - Infographic

64 Google+ Content Strategies [Infographic]   image (5)



 I will return again soon with more ideas relating to your success, if you have a dream to create a new life, tell a new story of yourself, create financial freedom, you need to follow your dream and signup below to the free 7 day video bootcamp

  Skype address: steve.wilkes57

  Email: stevewilkes@officialsiteofstevewilkes.com

 Website: http://officialsiteofstevewilkes.com/



 

 Google + - Infographic

Tuesday, 8 October 2013

How would you use Linkedin effectively in Digital Marketing

How would you use Linkedin effectively in Digital Marketing

These days, there are many choices for social media platforms out there, so it can be challenging for marketers to navigate through the endless options available for digital marketing to discover the most worthwhile options. However, Linkedin is one social media outlet that is extremely helpful for individuals who use digital marketing to expand their businesses. It is a social media platform that markets itself as "The World's Largest Professional Network" on its official website and with good reason. The site is designed to help individuals connect with other entrepreneurs, employees, and current or prospective employers. This spells great things for business owners who are looking to promote their businesses to the most targeted audiences possible.

 According to Lewis Howes, a contributor at Socialmediaexaminer.comLinkedin is the absolute most effective device for marketing a business through social media since many hardcore, business-minded individuals are active there. Howes reports that this site is the "hot spot" for generating targeted leads for business, forging connections among like-minded individuals, and conducting business transactions. Howes provides additional methods for effective marketing on this platform that include answering the user questions that are posted on Linkedin. This is a simple, powerful way to connect since a positive interaction is created without the marketer ever having to assume the dreaded role of "salesperson." By answering questions and providing personalized solutions, friendships can be generated, which is a vital step toward growing a business that is not all about the numbers but rather the development of solid, trusting relationships.

How would you use Linkedin effectively in Digital Marketing

Additionally, Howes stresses the important of creating a group on the site. Developing an engaging group is such an integral key to success with this platform. For the group, Howes encourages marketers to include keywords for Google search optimization and to also provide an official webpage or official blog site. By creating an interactive group, marketers are able to consistently communicate through group blog posts and emails.

 Finally, Howes encourages marketers to send personalized emails, to develop creative events, and to conduct an advanced search of users in order to connect to a warm audience. The targeted search feature gives marketers the opportunity to narrow their focus and concentrate on potentially interested prospects as opposed to advertising to a broader market. The business portion of the official website provides a breakdown of what actions best contribute to the success of digital marketing. The following three qualities are listed that are essential for the digital marketer on this social platform: target, publish, and extend. 

For digital marketing to prove a valuable asset to the marketer, the audience must be targeted as much as possible to encompass interested individuals. Informative and engaging information must be published in order to encourage interaction and readership. The marketer should then seek to extend the relationship by promoting an official product or service-related website. The ultimate goal for advertising on this site is to create trusting relationships with individuals and to provide unique, informative content.

 Sources: http://business.linkedin.com/marketing-solutions http://www.socialmediaexaminer.com/top-5-ways-to-market-your-business-with-linkedin/

 I will return again soon with more ideas relating to your success, if you have a dream to create a new life, tell a new story of yourself, create financial freedom, you need to follow your dream and signup for the free 7 day video bootcamp below.

  Skype address: steve.wilkes57

  Email: stevewilkes@officialsiteofstevewilkes.com

Website: http://officialsiteofstevewilkes.com

 / In a restuarant


How would you use Linkedin effectively in Digital Marketing

Sunday, 6 October 2013

How Effective is Twitter as a Digital Marketing Tool?

How Effective is Twitter as a Digital Marketing Tool?

When looking to find new customers on the Internet, most people will try anything at least once. However, some techniques work, and some simply leave the business owner out of his or her money. With that being said, when running a digital marketing campaign, one should use the Twitter as it offers multiple benefits to an organization looking to find new customers.

  Responsive:

 Now, more than ever, is necessary to have a responsive campaign when working with new and established clients. With Twitter, the business owner can, without spending too much time, market promotions and other events for the organization. For example, a slow restaurant can send out a tweet on a weeknight to entice customers to come in and spend money. Once a company gains plenty of followers, it can quickly get people in the door when the market conditions are poor.

  Mobile:

People love using social media sites like Facebook and other sharing services. However, when using a smartphone, one can use social media sites with less struggle. With cell phone usage growing every day, a business can take advantage of this by using social media marketing techniques. One must remember that customers will be out an about and when the business can communicate with them. It is beneficial as people love to check their phones regularly while out of the house.

  Cost:

 Most digital marketing strategies are costly and usually result in the company wasting money and not getting any results. Fortunately, with Twitter, a company can, with ease, bring in new visitors to the website without spending any serious amount of money. As time progresses, one can bring in more visitors than other methods without spending a dime. However, when investing in a campaign, one can see even better results and still save plenty of money. Remember, with online marketing, one can waste thousands of dollars and not get results; with other digital marketing techniques, one can find customers, excite current ones and grow the business all with a minimal investment.

  Measurable:

Some digital marketing techniques are difficult to measure. Meaning, when running some campaigns, some businesses have difficulty in knowing what works and what succeeds. This is a serious problem as an organization will have a hard time knowing where to put their advertising funds. With Google Analytics or other software, one can track users and understand what works and what does not work.

When looking to make more money online and attract clients, one must use social media sites. With Twitter, an entrepreneur will not have a hard time finding new clients, converting them into customers and keeping them satisfied. Without a doubt, one must turn to this site to keep up with the competition.

 In a restuarant

 I will return again soon with more ideas relating to your success, if you have a dream to create a new life, tell a new story of yourself, create financial freedom, you need to follow your dream and sign up below for your free 7 day video boot camp on how to create a successful online business

  Skype address: steve.wilkes57

  Email: stevewilkes@officialsiteofstevewilkes.com


How Effective is Twitter as a Digital Marketing Tool?